Executive
Team

Andrew Harman

Andrew is one of the most successful technology entrepreneurs who has built some of the UK’s most profitable companies. An ex-Professional Footballer, Andrew is a devoted philanthropist and fundraiser, dedicated to making positive impacts across communities and driving sports within schools.

Joe Kelly

After more than 25 years working in the tech services sector around the globe, there isn’t much that Joe doesn’t know about buying and building businesses. An avid Luton Town supporter, he takes to his MTB or the tennis court for time out.

Mark McCormack

Mark has spent more than 25 years in the IT industry. He’s a a leader, visionary and mentor that’s been instrumental in driving Academia’s growth since he joined in 2005. A family man and fitness fanatic, Mark’s got an appetite for golf and football as well as a passion for the environment.

Adam Monks

Adam leads the Group’s technical services capability across AI, managed services, cyber security, cloud, infrastructure and IT strategy. As co-founder of Smartdesc, now part of Academia, he brings deep experience in building trusted, scalable technology services that help organisations remove complexity, strengthen operations and get more value from technology.

Luke Holdcroft-Young

Since joining Academia in 2012, Luke has been an influential part of our growth and now leads the sales functions across the business. A husband, father of 2 and golf fan, he is passionate about using technology to enhance learning and teaching for our future.

Carly Winn

For more than a decade, Carly has played a vital role within our Sales Operations function. She not only ensures we support, care and deliver customer satisfaction at all times, but that Academia does so in the most efficient way. Her goal is to leverage people, systems and processes to deliver value to our loyal customer base.

Richard Broadfield

Richard leads operational strategy, service delivery and business transformation across the group. Having spent more than four years with the business and over 20 years in the MSP sector, Richard has progressed through a range of technical and leadership roles, including Technical Director. He combines deep technical knowledge with commercial and operational expertise to drive innovation, efficiency and outstanding customer outcomes.

Natalie Hailey

Natalie joined Academia in December 2025, bringing over 20 years of experience in people and culture roles, including many years as a senior leader in industry. A purpose driven People and Culture leader, Natalie has created and scaled high-growth environments by aligning culture and capability to deliver business outcomes. Natalie has architected award-winning cultures that balance pace with belonging and is known for being radically honest - turning strategy into action. She challenges norms, sparks curiosity and delivers impact while scaling with soul.

Steve Spring

Steve is responsible for leading the Group Finance function, providing the financial leadership, governance and commercial insight that underpin Academia's continued growth. Working closely with the executive team, he oversees financial reporting, planning and business performance while driving improvements to systems, processes and controls across the Group. Outside of work he can be found playing tennis competitively.