Apple WWDC17 Announcements

What was announced and what does it mean?

Apple WWDC17 Announcements

The moon must be a lonely place. Being the only person to not have noticed that Apple are in the public eye over some big announcements this week has left a sour taste in the mouth. Thankfully, our friends at Academia are on hand to re-cap on what has happened.

What is WWDC?
The WorldWide Developers Conference from Apple – effectively known as the ‘dub-dubs’ where Apple hosts an event to showcase new software and technology to a gathering of software developers. The announcements were made famous by the late Steve Jobs.

What was announced?
A LOT. Apple have announced 9 new product updates that we can outline in the simplest form below:

  • iPad Pro – New 10.5-inch model, world’s most advanced display, A10X Fusion Chip and upgraded camera options – We are impressed.
  • iOS 11 – New features and capabilities coming this Autumn – We can’t wait.
  • iMac – Faster processors and storage, more powerful graphics, increased memory and an enhanced Mac Retina display – The creative team are excited.
  • MacBook Pro and MacBook – New seventh-generation Intel Core processors, helping improve performance – A real plus point.
  • iMac Pro – A new workstation-class product for professional users being labelled as the most powerful Mac ever – Please launch now.
  • MacOS High Sierra – Upgraded with enhanced features, technologies and improved performance – Sounds great.
  • WatchOS 4 – Increased intelligence with smarter activity and workout features, expanded music experience and new ways to enhance everyday moments – More power to the user.
  • HomePod – A real eye catcher with Apple joining the home speaker market with a new sound and system – We wait to test this Christmas.
  • App Store – A complete redesign of your music store – Long in the waiting, we can’t wait to get downloading.


Where can I get more information about all this? Where Can I buy?

Academia of course! The trusted Apple Reseller is available to answer all your questions and enquiries. Contact the sales team today through 01992 703 900 or email us at to discuss further.


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