Management Team

Meet Our Senior Management Team

Mike Bacon

Founder & Managing Director

With a background in IT sales, Mike founded the company in 2003 and has loved the challenge of growing a business “from scratch”. Although the business is much bigger than it was 10 years ago, Mike remains involved in day-to-day activities and is committed to knowing all his staff on an individual level. When Mike’s not working, he loves spending time with his wife and 3 children. He also enjoys Golf, West Ham and skiing.

Mark McCormack

Public Sector Director

Mark joined Academia in 2009, bringing with him a wealth of knowledge from 15 years of experience in the Apple Solutions market. His expertise lies in business development, strategic key account management and sales. Mark is an avid sports fan with a passion for QPR and membership of England FA.

Chris Eaton

EmployeeChoice Director

Chris has been with us since 2005 and managed several projects including new vendors, ecommerce development and the implementation of a new CRM system. Chris now manages the EmployeeChoice division of the business – which provides salary sacrifice benefit schemes for private and public sector organisations. Chris is also renowned for his travelling “picnics” and passion for cricket and fishing.

James Dancer

Technical Director

James joined Academia in 2010 and has since worked his way up through the ranks being promoted to Technical Manager and then becoming Technical Director in 2013. James is now responsible for Technical Services, Managed Services, Systems, eCommerce and Technical Sales. Prior to his days in the channel, he was a music and video editor and worked on 2 BAFTA Award winning animated TV series.